I recently had a conversation with someone about using coupons.  They were an acquaintance and as we were discussing current coupon sales she says to me, "Can you believe that people actually buy coupons? I mean, come on - buying coupons!?" That is where I kindly mentioned that I generally purchase coupons at least three to four times a month and that she can do so from my site.  Her next question was, "But.....why would anyone buy a coupon?" To clear up a few things - when you purchase from a clipper you are actually purchasing the time it takes for them to clip, organize, and send the coupon - you aren't actually purchasing the coupon.  There are many great companies available to order from - all that are listed on my site I would endorse 100%! The reason to obtain extra coupons is very simple.  If a product is on sale and there is a coupon available that makes it at a low stock up price - buy as many as you can at that price!  Let's take cereal for example.  I would guess that an average family probably goes through about 1-2 boxes per week of their favorite cereal.  Let's assume that it is normally priced at $3.49 but is on sale this week for $1.99.  Take a look at how much you can save over a 12 week period (the typical sales cycle of stores) when you stock up at a low price with coupon versus paying full price. Regular price of 12 boxes: $41.88 Sale price of 12 boxes: $23.88 Price of 12 boxes at sale price of $1.99 and using a $0.55/1 coupon that doubles to $1.00:  $11.88 So without any catalinas or store promotions, you save $30.00 by stocking up at a low price and using multiple coupons - and that is just what you are saving on cereal. Now, not everyone wants to buy 12 boxes of cereal at a time (or has the room for that many) - but the principle applies for tuna, canned goods, rice, diapers, shampoo - anything you can think of! Also, many grocery items can be frozen until they are needed for use.  Check in next week for more information on what can be frozen and how!